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Estetização do Marketing
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Estetização do Marketing (2014)Estetização do MarketingValue co-creation in service logic: A critical analysis (2011)Value co-creation in service …Intentional non‐consumption for sustainability (2011)Intentional non‐consumption f…Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence (2011)Anti-consumption and consumer…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Marketing Theory: A Student Text (2010)Marketing Theory: A Student T…Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability (2010)Integrating information techn…Purpose and object of anti-consumption (2008)Purpose and object of anti-co…Why “service”? (2007)Why “service”?Consumer Culture and Postmodernism (2007)Consumer Culture and Postmode…Can good marketing carry a bad product? Evidence from the motion picture industry (2006)Can good marketing carry a ba…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The High Price of Materialism (2002)The High Price of MaterialismFoundations of Marketing Theory: Toward a General Theory of Marketing (2002)Foundations of Marketing Theo…The Consumer Society Reader (2001)The Consumer Society ReaderInformation, Blockbusters and Stars? A Study of the Film Industry (1997)Information, Blockbusters and…Marketing nonprofit organizations (1981)Marketing nonprofit organizat…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Critical service logic: making sense of value creation and co-creation (2012)Service Research Priorities in a Rapidly Changing Context (2015)Co-Production and the Co-Creation of Value in Public Services: A suitable case for treatment? (2016)The Framing of Decisions and the Psychology of Choice (1981)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Oxytocin increases trust in humans (2005)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Sharing as a form of anti‐consumption? An examination of toy library users (2010)Alternative marketplaces in the 21st century: Building community through sharing events (2012)Determinants and outcomes of brand hate (2017)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)The Determination of Financial Structure: The Incentive-Signalling Approach (1977)Dividend Policy under Asymmetric Information (1985)Real Options: Managerial Flexibility and Strategy in Resource Allocation (1996)The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Do online reviews matter? — An empirical investigation of panel data (2008)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Service Innovation: A Service-Dominant Logic Perspective1 (2015)Interrogating the Treadmill of Production (2004)Marketization and the Recasting of the Professional Self (2004)Anti-consumption discourses and consumer-resistant identities (2008)Intrinsic Versus Extrinsic Goal Contents in Self-Determination Theory: Another Look at the Quality of Academic Motivation (2006)Self‐Regulation and the Problem of Human Autonomy: Does Psychology Need Choice, Self‐Determination, and Will? (2006)The origins and nature of compassion focused therapy (2014)Critical Discourse Analysis and the Marketization of Public Discourse: The Universities (1993)The Consumer Society: Myths and Structures (1998)Migration and the Search for a Better Way of Life: A Critical Exploration of Lifestyle Migration (2009)Competing through service: Insights from service-dominant logic (2006)Service-dominant logic 2025 (2016)
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References

  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 2007Consumer Culture and Postmodernism2,073 cited
  • 2002The High Price of Materialism1,905 cited
  • 2011Value co-creation in service logic: A critical analysis1,625 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,112 cited
  • 1997Information, Blockbusters and Stars? A Study of the Film Industry568 cited
  • 2007Why “service”?497 cited
  • 2008Purpose and object of anti-consumption430 cited
  • 2001The Consumer Society Reader366 cited
  • 2002Foundations of Marketing Theory: Toward a General Theory of Marketing354 cited
  • 2011Intentional non‐consumption for sustainability252 cited
  • 2010Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability241 cited
  • 1981Marketing nonprofit organizations207 cited
  • 2011Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence190 cited
  • 2010Marketing Theory: A Student Text125 cited
  • 2006Can good marketing carry a bad product? Evidence from the motion picture industry

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