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A model of customers' initial trust in unknown online retailers: an empirical study

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References

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1989The Practice of Social Research14,398 cited
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2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model5,710 cited
2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology5,540 cited
2000E-commerce: the role of familiarity and trust3,438 cited
1998Initial Trust Formation in New Organizational Relationships3,059 cited
1993Calculativeness, Trust, and Economic Organization2,997 cited
2004Building Effective Online Marketplaces with Institution-Based Trust2,511 cited
1980New work attitude measures of trust, organizational commitment and personal need non‐fulfilment2,333 cited
2003eTailQ: dimensionalizing, measuring and predicting etail quality

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2,295 cited

2002Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior2,256 cited

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