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Conceptual foundations of marketing and marketing theory
16 references·7 citing·34 second hop
Conceptual foundations of marketing and marketing theory (1996)Conceptual foundations of marketing and m…The Practice of Management (2012)The Practice of ManagementMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The rediscovery of the marketing concept (1988)The rediscovery of the market…Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Marketing's Role in the Imple…Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective (1983)Interorganizational Exchange …"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…Marketing as Exchange (1975)Marketing as ExchangeA Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…The Structure of Science (1961)The Structure of ScienceThe organizational roles of marketing and marketing managers (2010)The organizational roles of m…The Marketing Philosophy and Challenges for the New Millennium (2010)The Marketing Philosophy and …A Theory of Marketing: Outline of a Social Systems Perspective (2006)A Theory of Marketing: Outlin…Marketing management in services (2005)Marketing management in servi…Managing Services (2005)Managing ServicesMarketing in Asia‐Pacific logistics companies: a discriminant analysis between marketing orientation and performance (2004)Marketing in Asia‐Pacific log…The contribution of marketing to business strategy formation: a perspective on business performance gains (2000)The contribution of marketing…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)The Changing Role of Marketing in the Corporation (1992)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Falsification and the Methodology of Scientific Research Programmes (1970)International Norm Dynamics and Political Change (1998)Social Cognitive Theory: An Agentic Perspective (2001)The Comparative Advantage Theory of Competition (1995)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1993Market Orientation: Antecedents and Consequences4,340 cited
  • 1961The Structure of Science3,791 cited
  • 2012The Practice of Management3,745 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1975Marketing as Exchange1,648 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework874 cited
  • 1983Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective789 cited
  • 1983"Paradigms Lost": On Theory and Method in Research in Marketing772 cited
  • 1988The rediscovery of the marketing concept

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679 cited

Cited by

  • 2004Marketing in Asia‐Pacific logistics companies: a discriminant analysis between marketing orientation and performance40 cited
  • 2010The organizational roles of marketing and marketing managers39 cited
  • 2000The contribution of marketing to business strategy formation: a perspective on business performance gains38 cited
  • 2005Marketing management in services20 cited
  • 2006A Theory of Marketing: Outline of a Social Systems Perspective18 cited
  • 2010The Marketing Philosophy and Challenges for the New Millennium15 cited
  • 2005Managing Services15 cited