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Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective
16 references·16 citing·34 second hopsampled
Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective (2010)Development of a conceptual framework for…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…The Loyalty Effect (2001)The Loyalty EffectThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Satisfaction, Repurchase Inte…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (1996)The relationships of customer…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Action control : from cognition to behavior (1985)Action control : from cogniti…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty Vs. Repeat Purc…Marketing Research (1970)Marketing ResearchRisk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…Mindfully fashioned: Sustaining style through product value retention (2024)Mindfully fashioned: Sustaini…Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty: an empirical study (2022)Exploring the sustainable eff…Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty (2021)Mediating Effect of Brand Rel…Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love (2021)Impact of nation brand experi…How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness (2021)How perceptions of relationsh…Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants (2021)Establishing and Deepening Br…Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty (2020)Heart, head, and hand: a trip…Brand loyalty among low-income consumers? (2020)Brand loyalty among low-incom…THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY (2019)THE IMPACTS OF BRAND EXPERIEN…The impact of positive emotional experiences on eWOM generation and loyalty (2018)The impact of positive emotio…Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in (2018)Consumer loyalty toward smart…The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector (2017)The effect of corporate brand…The impact of relational bonds on brand loyalty: the mediating effect of brand relationship quality (2014)The impact of relational bond…Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs (2014)Determinants of Brand Loyalty…A Study on Corporate Image, Customer Satisfaction and Brand Loyalty in the Context of Retail Stores (2014)A Study on Corporate Image, C…A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA): a new framework for developing customer retention strategies (2013)A data mining approach for se…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)E‐satisfaction and e‐loyalty: A contingency framework (2003)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Evolving to a New Dominant Logic for Marketing (2003)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control (1986)The theory of planned behavior (1991)Attaining Self-Regulation (2000)The Effect of a Market Orientation on Business Profitability (1990)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1999Whence Consumer Loyalty?7,319 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1970Marketing Research3,552 cited
  • 1985Action control : from cognition to behavior3,431 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics2,256 cited
  • 1996The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study1,862 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 2001The Loyalty Effect1,406 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
  • 1981Consumer behavior and marketing action1,396 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
  • Cited by

    • 2018The impact of positive emotional experiences on eWOM generation and loyalty196 cited
    • 2017The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector96 cited
    • 2014The impact of relational bonds on brand loyalty: the mediating effect of brand relationship quality73 cited
    • 2018Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in56 cited
    • 2014A Study on Corporate Image, Customer Satisfaction and Brand Loyalty in the Context of Retail Stores51 cited
    • 2014Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs47 cited
    • 2021Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty47 cited
    • 2019THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY46 cited
    • 2020Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty43 cited
    • 2021Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love43 cited
    • 2021Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants41 cited
    • 2013A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA): a new framework for developing customer retention strategies37 cited
    • 2021How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness35 cited
    • 2024Mindfully fashioned: Sustaining style through product value retention25 cited
    • 2022Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty: an empirical study25 cited
    • 2020Brand loyalty among low-income consumers?23 cited