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The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders

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2015On Political Brands: A Systematic Review of the Literature56 cited
2008An Epistemological Perspective on Research in Political Marketing53 cited
2014Self-Referencing and Political Candidate Brands: A Congruency Perspective

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2018Branding in the public sector: a systematic literature review and directions for future research50 cited

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2016Brand Equity and Brand Loyalty: New Perspective18 cited

2019The social-political roles of NGOs: a study on a triadic business network18 cited

2005The value of party election broadcasts for electoral engagement13 cited

2004Beyond Direct Mail10 cited

2021Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan7 cited