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Gender and message appeal: their influence in a pro-environmental social advertising context

16 references·16 citing·41 second hopsampled

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References

1986The Elaboration Likelihood Model of Persuasion8,811 cited
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2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
1977Human Emotions2,868 cited
1983Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation2,584 cited
2002The C-OAR-SE procedure for scale development in marketing2,483 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
1999How Advertising Works: What Do We Really Know?1,436 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
1986Affective Responses Mediating Acceptance of Advertising1,076 cited
1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited

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1991

Exploring Differences in Males' and Females' Processing Strategies

778 cited

1977Sex differences in empathy and related behaviors.755 cited

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