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Marketing's Domain

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References

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2001Market versus societal orientation in the nonprofit context

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2002Operationalizing the Marketing Concept in the Nonprofit Sector115 cited

2001The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation97 cited

2004The views of anadvocatus dei: political marketing and its critics91 cited

1996Conceptual foundations of marketing and marketing theory50 cited

2000Marketing effectiveness of the hotel industry in Croatia50 cited

2002Revising the structural framework for marketing management31 cited

2015When Arts Met Marketing: Arts Marketing Theory Embedded in Romanticism29 cited

2000Market Orientation: A Framework for Public Institutions19 cited

2006A Theory of Marketing: Outline of a Social Systems Perspective18 cited

1995Are public sector organizations becoming customer centred?13 cited

1993Marketing's Domain: A Critical Review of the Development of the Marketing Concept12 cited

2001La gestión del marketing en la administración pública local7 cited

1993THE USE OF MARKETING POSITIONS IN GOVERNMENT DEPARTMENTS'AND PUBLIC SECTOR ORGANISATIONS IN AUSTRALIA4 cited