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An Alternative Explanation for Lower Repeat Rates after Promotion Purchases
9 references·16 citing·39 second hop
An Alternative Explanation for Lower Repeat Rates after Promotion Purchases (1989)An Alternative Explanation for Lower Repe…The Effects of a Direct Mail Coupon on Brand Choice Behavior (1987)The Effects of a Direct Mail …A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Marketing Decision Making: A Model Building Approach (1984)Marketing Decision Making: A …A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…Impact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Buyers’ Subjective Perceptions of Price (1973)Buyers’ Subjective Perception…Applied Statistical Decision Theory. (1962)Applied Statistical Decision …The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions (2011)The long‐term effects of sale…Advertising strategies in a franchise system (2008)Advertising strategies in a f…Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers (2005)Decomposing the Promotional R…Positive brand extension trial and choice of parent brand (2004)Positive brand extension tria…Analysis of Sales Promotion Effects on Household Purchase Behavior (2002)Analysis of Sales Promotion E…Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century (1999)Marketing Research: A State-o…Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model (1996)Estimating the Impact of Cons…Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence (1996)Effect of Brand Loyalty on Ad…Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation? (1994)Mastering the Mix: Do Adverti…Prices and pricing research in consumer marketing: Some recent developments (1993)Prices and pricing research i…An Implemented System for Improving Promotion Productivity Using Store Scanner Data (1993)An Implemented System for Imp…Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior (1993)Accounting for Heterogeneity …Promotion Has a Negative Effect on Brand Evaluations: Or Does It? Additional Disconfirming Evidence (1992)Promotion Has a Negative Effe…Appraisal processes in the enactment of intentions to use coupons (1992)Appraisal processes in the en…Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior (1991)Effects of Price Promotions o…A Market Response Model for Coupon Promotions (1990)A Market Response Model for C…Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)A Price Expectations Model of Customer Brand Choice (1990)Consumer Price and Promotion Expectations: An Experimental Study (1992)The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware (2018)The Theory of Buyer Behavior (1971)Conditional logit analysis of qualitative choice behavior (1972)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)The evolution and future of national customer satisfaction index models (2001)Compliance without pressure: The foot-in-the-door technique. (1966)Self-Perception Theory (1972)Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Decline and variability in brand loyalty (1997)Managing Advertising and Promotion for Long-Run Profitability (1999)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Marketing Research: An Applied Orientation (1994)Marketing research in the new millennium: emerging issues and trends (2001)How to Brand Nations, Cities and Destinations (2009)The Longitudinal Relationships Between Basic Psychological Needs Satisfaction at School and School-Related Subjective Well-Being in Adolescents (2013)A Price Discrimination Theory of Coupons (1984)The Theory of Reasoned Action Applied to Coupon Usage (1984)Consumer Promotions and the Acceleration of Product Purchases (1985)A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)The effect of sales promotion on post-promotion brand preference: A meta-analysis (2006)Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews (2013)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability (1991)An evidential reasoning approach for multiple-attribute decision making with uncertainty (1994)Forecasting aggregate retail sales: (2001)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Price Bundling of Services: A Normative Framework (1987)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Bandit Processes and Dynamic Allocation Indices (1979)On the aggregation of information in competitive markets (1980)The real term structure and consumption growth (1988)
this work references cited by second hop

References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1962Applied Statistical Decision Theory.1,443 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1973Buyers’ Subjective Perceptions of Price455 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
  • 1984Marketing Decision Making: A Model Building Approach288 cited
  • 1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited

Cited by

  • 1999Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century171 cited
  • 1996Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence168 cited
  • 1992Promotion Has a Negative Effect on Brand Evaluations: Or Does It? Additional Disconfirming Evidence159 cited
  • 1994Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?148 cited
  • 1993Prices and pricing research in consumer marketing: Some recent developments

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148 cited
  • 1996Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model141 cited
  • 1990A Market Response Model for Coupon Promotions140 cited
  • 1991Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior134 cited
  • 1993An Implemented System for Improving Promotion Productivity Using Store Scanner Data131 cited
  • 2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions112 cited
  • 2004Positive brand extension trial and choice of parent brand105 cited
  • 2005Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers100 cited
  • 1993Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior97 cited
  • 2008Advertising strategies in a franchise system83 cited
  • 2002Analysis of Sales Promotion Effects on Household Purchase Behavior81 cited
  • 1992Appraisal processes in the enactment of intentions to use coupons66 cited