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Achieving Cross‐functional Co‐ordination for Marketing Implementation

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References

2000Marketing management: analysis. planning. implementation and control6,649 cited
2016Market-Led Strategic Change260 cited
1986Japanese Marketing Strategies in the UK: A Comparative Study92 cited
1988A comparative study of British, U.S. and Japanese marketing strategies in the British market57 cited

Cited by

2014Sales and marketing resistance to Key Account Management implementation: An ethnographic investigation22 cited
2019Marketing concept evolution: a bibliometrics co-occurrence analysis17 cited
2008Importance of Marketing Activities in a Company: the Management Perspective10 cited

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