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Blissful Insularity: When Brands are Judged in Isolation from Competitors · Study

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ArticleBlissful Insularity: When Brands are Judged in Isolation from Competitors

Steven S. Posavac2005

Article2005

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Steven S. Posavac · Frank R. Kardes · David M. Sanbonmatsu · Gavan J. Fitzsimons

25 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

2003Comparison processes in social judgment: Mechanisms and consequences.1995Personal contact, individuation, and the better-than-average effect.1991Subjective Construal, Social Inference, and Human Misunderstanding 1998Will Products Look More Attractive When Presented Separately Or Together?2004The Role of Selective Information Processing in Price-Quality Inference: Table 1 2002Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives 1997No one in my group can be below the group's average: A robust positivity bias in favor of anonymous peers.2002Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information

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2018Hedonomics in Consumer Behavior 2018The effect of product line endpoint prices on vertical extensions 2008PREDICTIONS OF FUTURE BEHAVIOR

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Details

Year2005

Typearticle

Published2005-04-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations25

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11002-005-1433-2

openalex_workW2035624176

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