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Keeping It Real

16 references·16 citing·48 second hopsampled

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References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1954Communication and Persuasion: Psychological Studies of Opinion Change.2,039 cited
2004Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services2,025 cited
2008Contemporary Approaches to Assessing Mediation in Communication Research1,344 cited
1997Customer voluntary performance: Customers as partners in service delivery1,325 cited
2000The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation1,300 cited
2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
1995Social Presence Theory and Implications for Interaction and Collaborative Learning in Computer Conferences1,140 cited
2005Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context1,136 cited
2009Engaging stakeholders through social networking: How nonprofit organizations are using Facebook1,127 cited
2008Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators1,081 cited
1998An Analytic Framework for Crisis Situations: Better Responses From a Better Understanding of the Situation

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661 cited

2003Interactivity and vividness effects on social presence and involvement with a web-based advertisement653 cited

1978Causal inferences about communicators and their effect on opinion change.633 cited

2006Neglected Outcomes of Customer Satisfaction483 cited

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2016Self-mocking crisis strategy on social media: Focusing on Alibaba chairman Jack Ma in China93 cited
2019Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type87 cited
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