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Assessing the performance of direct marketing scoring models

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References

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1988Improved statistical techniques for response modeling64 cited

Cited by

2002Incremental value modeling121 cited
2002Getting permission: Exploring factors affecting permission marketing116 cited
2013Response Modeling in Direct Marketing37 cited
2017Modeling the consumer journey for membership services33 cited
2008Decision Models for Customer Relationship Management (CRM)30 cited
2009Semi-Supervised Response Modeling25 cited
2011Improved response modeling based on clustering, under-sampling, and ensemble24 cited
2006Focusing on non-respondents: Response modeling with novelty detectors22 cited
2008Model selection for direct marketing: performance criteria and validation methods22 cited
2015Improving direct mail targeting through customer response modeling

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19 cited

2008Improving predictive scoring models through model aggregation18 cited

2008Evaluation of cost per contact and cost per response in interactive and direct media planning9 cited

2022How regularly do people visit service places?8 cited