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The impact of private label brands on customer loyalty and product category profitability

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1993

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When Do Private Labels Succeed

549 cited

Cited by

2015The Effects of Brand Image on Customer Satisfaction and Loyalty Intention in Retail Super Market Chain UK85 cited
2014Environmental Corporate Social Responsibility (ECSR) as a Strategic Marketing Initiatives54 cited
2012The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia41 cited
2019The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty41 cited
2017Strategic consequences of self-service technology evaluations31 cited
2021Private‐label consumer studies: A review and future research agenda28 cited
2019Effects of multitier private labels on marketing national brands26 cited
2019Understanding non-private label consumers’ switching intention in emerging market26 cited
2017Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image21 cited
2018Profiling prospective private-label buyers15 cited
2016Private Label Management14 cited
2021Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife12 cited
2023The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio8 cited
2014Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych8 cited
2019How unit price awareness and usage encourages grocery brand switching and expenditure8 cited