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Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

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References

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1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility446 cited
1996The Assessment of Alternative Measures of Consumer Expertise437 cited
1994The Importance of the Brand in Brand Extension435 cited
1966Orthogonal Rotation to Congruence382 cited

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1975Effects of instructions to avoid halo error on reliability and validity of performance evaluation ratings.180 cited

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