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How Philip Kotler has helped to shape the field of marketing
16 references·1 citing·35 second hop
How Philip Kotler has helped to shape the field of marketing (2007)How Philip Kotler has helped to shape the…Handbook of strategy and management (2006)Handbook of strategy and mana…Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004)Corporate Social Responsibili…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)The Sacred and the Profane in…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Marketing as Exchange (1975)Marketing as ExchangeMarketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…A Generic Concept of Marketing (1972)A Generic Concept of MarketingSocial Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Marketing Decision Making: A Model Building Approach (1971)Marketing Decision Making: A …Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…How devoted can translators be? (2014)How devoted can translators b…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Metaphors We Live By (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Discovery of Grounded Theory (2017)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause2,019 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey1,778 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1975Marketing as Exchange1,648 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1995Strategic Marketing for Educational Institutions821 cited
  • 2006Handbook of strategy and management710 cited
  • 1971

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Marketing Decision Making: A Model Building Approach
549 cited

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  • 2014How devoted can translators be?17 cited