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Business Orientation of Indian Consumer Banking
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Business Orientation of Indian Consumer Banking (2012)Business Orientation of Indian Consumer B…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Strategic Orientation of the Firm and New Product Performance (1997)Strategic Orientation of the …The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…A Conceptual Model of Entrepreneurship as Firm Behavior (1991)A Conceptual Model of Entrepr…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Review: Marketing Manage…The Nature of the Firm (1937)The Nature of the FirmA Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Organizational culture and leadership (1993)The Discovery of Grounded Theory (2017)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Market Orientation and the Learning Organization (1995)Customer value: The next source for competitive advantage (1997)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)\nThe use of partial least squares path modeling in international marketing (2009)Advances in Consumer Research (2025)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Toward a knowledge‐based theory of the firm (1996)Dynamic capabilities and strategic management (1997)
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References

  • 1937The Nature of the Firm25,519 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1990The Effect of a Market Orientation on Business Profitability9,642 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 1993Market Orientation: Antecedents and Consequences8,825 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1994The Capabilities of Market-Driven Organizations6,576 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,704 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,829 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis4,206 cited
  • 1991A Conceptual Model of Entrepreneurship as Firm Behavior3,920 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1997Strategic Orientation of the Firm and New Product Performance2,460 cited
  • 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition

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2,447 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,360 cited
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