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A field experiment on fear arousal with data on the validity of questionnaire measures1
5 references·12 citing·43 second hop
A field experiment on fear arousal with data on the validity of questionnaire measures1 (1964)A field experiment on fear arousal with d…Cognitive structure and attitudinal affect. (1956)Cognitive structure and attit…Communication and persuasion (1954)Communication and persuasionEffects of fear-arousing communications. (1953)Effects of fear-arousing comm…Effect of fear-arousing communication (1953)Effect of fear-arousing commu…Opinion-attitude methodology. (1946)Opinion-attitude methodology.Neural correlates of fear appeal in advertising: An fMRI analysis (2018)Neural correlates of fear app…Health Belief Model: Evaluating Marketing Promotion in a Public Vaccination Program (2011)Health Belief Model: Evaluati…Exploring the Hardwired for News Hypothesis: How Threat Proximity Affects the Cognitive and Emotional Processing of Health-Related Print News (2009)Exploring the Hardwired for N…Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing (2000)Die Wirkung positiver und neg…Effects of Message Anxiety on Disease Detection and Health Promotion Behaviors (1996)Effects of Message Anxiety on…The Optimal Level of Fear-Arousal in Advertising: An Empirical Study (1993)The Optimal Level of Fear-Aro…An Axiomatized, Stochastic Model of the Behavioral Effects of Message Campaigns (1980)An Axiomatized, Stochastic Mo…The relationship between willingness to adopt the sick role and attitudes toward women (1977)The relationship between will…Perceived aversiveness of recommended solution and locus of control as determinants of response to danger (1975)Perceived aversiveness of rec…FEAR AROUSAL AND PERSUASION (1975)FEAR AROUSAL AND PERSUASIONEFFECTS OF FEAR AROUSAL, SEX AND ANXIETY PREDISPOSITION OF SUBJECTS ON ATTITUDE CHANGE (1973)EFFECTS OF FEAR AROUSAL, SEX …Source trustworthiness, opinionated statements, and response to persuasive communication (1969)Source trustworthiness, opini…The principle of congruity in the prediction of attitude change. 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(1977)The Knowledge-Creating Company (1998)Diffusion of Innovations 1 (2019)Maximizing Response Rates to Ads for Free At-Home HIV Testing on a Men-for-Men Geosocial Sexual Networking App: Lessons Learned and Implications for Researchers and Providers (2020)The structure of sustainability marketing research: a bibliometric review and directions for future research (2022)JD-R model on job insecurity and the moderating effect of COVID-19 perceived susceptibility (2023)Toward a General Theory of Action. (1952)Integration theory and attitude change. (1971)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Coefficient Alpha and the Internal Structure of Tests (1951)Health Belief Model and Personal Health Behavior (1976)Handbook of Personality: Theory and Research (2008)Green With Fear: Fear Appeals and Temporal Framing in Eco-Friendly Clothing Advertising (2020)The effect of emotionally-arousing ad appeals on memory: time and fit matter (2020)The Handbook of Social Psychology (1969)Putting the fear back into fear appeals: The extended parallel process model (1992)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)Understanding risk communication best practices: a guide for emergency managers and communicators. (2012)Enhancing Selective Exposure to Health Messages and Health Intentions (2017)Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration (2020)The Role of Emotions in Marketing (1999)Neuroscientific Research Methods and Techniques in Consumer Research (2022)Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR (2022)A sustainable step forward: Exploring factors influencing the purchase intentions towards remanufactured products using fsQCA (2024)The Elaboration Likelihood Model of Persuasion (1986)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Findings and Theory in the Study of Fear Communications (1970)Effects of components of protection-motivation theory on adaptive and maladaptive coping with a health threat. (1987)Attitude change: Multiple roles for persuasion variables. (1998)Some Contemporary Approaches (1964)A Cognitive-Functional Model for the Effects of Discrete Negative Emotions on Information Processing, Attitude Change, and Recall (1999)
this work references cited by second hop

References

  • 1954Communication and persuasion1,081 cited
  • 1956Cognitive structure and attitudinal affect.1,065 cited
  • 1953Effects of fear-arousing communications.895 cited
  • 1946Opinion-attitude methodology.305 cited
  • 1953Effect of fear-arousing communication194 cited

Cited by

  • 1969Source trustworthiness, opinionated statements, and response to persuasive communication138 cited
  • 2011Health Belief Model: Evaluating Marketing Promotion in a Public Vaccination Program47 cited
  • 2009Exploring the Hardwired for News Hypothesis: How Threat Proximity Affects the Cognitive and Emotional Processing of Health-Related Print News31 cited
  • 1993The Optimal Level of Fear-Arousal in Advertising: An Empirical Study29 cited
  • 2018Neural correlates of fear appeal in advertising: An fMRI analysis27 cited
  • 1977The relationship between willingness to adopt the sick role and attitudes toward women26 cited
  • 1996Effects of Message Anxiety on Disease Detection and Health Promotion Behaviors10 cited
  • 2000Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing7 cited
  • 1975Perceived aversiveness of recommended solution and locus of control as determinants of response to danger4 cited

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1980
An Axiomatized, Stochastic Model of the Behavioral Effects of Message Campaigns
4 cited
  • 1973EFFECTS OF FEAR AROUSAL, SEX AND ANXIETY PREDISPOSITION OF SUBJECTS ON ATTITUDE CHANGE3 cited
  • 1975FEAR AROUSAL AND PERSUASION2 cited