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National brands versus private labels: An empirical study of competition, advertising and collusion

16 references·16 citing·33 second hopsampled

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References

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1985

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Do Higher Prices Signal Higher Quality?

483 cited

Cited by

1999Follow my leader? Lookalike retailer brands in non-manufacturer-dominated product markets in the UK65 cited
2006The Impact of Capital Structure on Advertising Competition: An Empirical Study*60 cited
2015Aggressive or partnership strategy: Which choice is better for the national brand?55 cited
2008Manufacturer's characteristics that determine the choice of producing store brands52 cited
2016Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?48 cited
2004Strategic Effects of Private Labels and Horizontal Integration45 cited
2009Third generation of retailer brands – retailer expectations and consumer response41 cited
2014The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea39 cited
2008Shelf management of store brands: analysis of manufacturers' perceptions36 cited
2012Abstracting Empirical Generalizations from Private Label Brand Research33 cited
2008Differentiation strategies in vertical channels33 cited
2007The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories30 cited
2008Private label competition: the perspective of Swedish branded goods manufacturers29 cited
2005Private Label Expansion and Supermarket Milk Prices27 cited
2000An Option-Pricing Look at the Introduction of Private Labels26 cited
2010Retailers' use of niche marketing in product development25 cited