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The Anatomy of Marketing Positioning Strategy

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References

1973Marketing Management: Analysis, Planning and Control2,439 cited
1986MARKETING WARFARE159 cited

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2016The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)

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29 cited

1999The theory and practice of marketing planning in the smaller business27 cited

2010Strategic brand positioning analysis through comparison of cognitive and conative perceptions24 cited

2013Retail positioning through customer satisfaction: an alternative explanation to the resource-based view18 cited