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Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices
16 references·1 citing·42 second hop
Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices (2000)Deal evaluation and purchase intention: t…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads (1991)The Effect of Semantic Cues o…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…LISREL 7 : a guide to the program and applications (1989)LISREL 7 : a guide to the pro…Contextual Influences on Perceptions of Merchant-Supplied Reference Prices (1989)Contextual Influences on Perc…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Framing Effects on Buyers' Subjective Product Evaluations (1987)Framing Effects on Buyers' Su…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Amount of information about the attitude object and attitude-behavior consistency. (1985)Amount of information about t…Product Familiarity and Learning New Information (1984)Product Familiarity and Learn…Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association (1982)Attitude accessibility, attit…Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Variables that moderate the attitude-behavior relation: Results of a longitudinal survey. 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this work references cited by second hop

References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1989LISREL 7 : a guide to the program and applications3,777 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1984Product Familiarity and Learning New Information922 cited
  • 1982Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association653 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited
  • 1989Contextual Influences on Perceptions of Merchant-Supplied Reference Prices365 cited
  • 1981Consumer Perceptions of Comparative Price Advertisements341 cited
  • 1979Variables that moderate the attitude-behavior relation: Results of a longitudinal survey.309 cited
  • 1985Amount of information about the attitude object and attitude-behavior consistency.221 cited
  • 1991

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The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads
212 cited
  • 1987Framing Effects on Buyers' Subjective Product Evaluations205 cited
  • Cited by

    • 2007The perception of price discounts according to consumer's characteristics17 cited