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The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback

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References

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1983

A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)

547 cited

Cited by

2001The retail power-performance conundrum223 cited
2002The efficacy of sales promotions in UK supermarkets: a consumer view217 cited
2004Customizing Promotions in Online Stores202 cited
2017In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions189 cited
2001Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy183 cited
2002Next-product-to-buy models for cross-selling applications161 cited
2004The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods151 cited
2015The challenge of retaining customers acquired with free trials148 cited
2011The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior144 cited
2007Decomposition of the Sales Impact of Promotion-Induced Stockpiling137 cited
2012Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis121 cited
2008The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour116 cited
2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions112 cited
2012Brand Loyalty and Price Promotion Strategies: An Empirical Analysis101 cited
1999Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building96 cited
2008A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions93 cited