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The strategic value of CRM: a technology adoption perspective
16 references·1 citing·38 second hop
The strategic value of CRM: a technology adoption perspective (2007)The strategic value of CRM: a technology …User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques (1994)Characteristics of partnershi…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…The Use of Pledges to Build and Sustain Commitment in Distribution Channels (1992)The Use of Pledges to Build a…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Zero defections: quality comes to services. (1990)Zero defections: quality come…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Outsourcing of customer relationship management: implications for customer satisfaction (2012)Outsourcing of customer relat…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Exchange and Power in Social Life (2017)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Comparative fit indexes in structural models. (1990)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)External Control of Organizations: Resource Dependence Perspective (2011)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
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References

  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 1994Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques

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3,477 cited
  • 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
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    • 2012Outsourcing of customer relationship management: implications for customer satisfaction23 cited