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Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
16 references·9 citing·44 second hop
Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising (2012)Attitude toward the Viral Ad: Expanding T…Seeding Strategies for Viral Marketing: An Empirical Comparison (2011)Seeding Strategies for Viral …Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! 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(2004)Electronic word-of-mouth via …Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Consumer Knowledge: Effects o…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 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this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2005Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate14,341 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 2008The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry1,225 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

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940 cited
  • 2008A multi-stage model of word-of-mouth influence through viral marketing898 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 2011Seeding Strategies for Viral Marketing: An Empirical Comparison673 cited
  • Cited by

    • 2023‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’158 cited
    • 2015The Role of Internet Marketing in the Development of Agricultural Industry: A Case Study of China43 cited
    • 2016The Effects of Humour in Online Recruitment Advertising22 cited
    • 2021How location-based messages influence customers' store visit attitudes: an integrative model of message value14 cited
    • 2015Purchase Behaviour in Advergame and the Effect of Brand Attitude as a Mediator14 cited
    • 2017How to develop brand attachment in various product categories?13 cited
    • 2022The Effects of Chinese Consumers’ Brand Green Stereotypes on Purchasing Intention toward Upcycled Clothing12 cited
    • 2023A Guide to Graphic Design For Functional versus Experiential Ads9 cited
    • 2024Impact of Cause-Related Marketing on Brand Attitude: Systematic Review and Future Research Directions9 cited