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Social Character and Differential Preference for Mass Communication
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  • 2001Does Vanity Describe Other Cultures? A Cross‐Cultural Examination of the Vanity Scale99 cited
  • 1991Redundancy in constructs: Problem, assessment, and an illustrative example70 cited
  • 1977Consumer behaviour: A practical guide44 cited
  • 1974A Methodology for Identifying Innovator Characteristics of New Brand Purchasers38 cited
  • 1996Diffusion et innovativité: définition, modélisation et mesure33 cited
  • 1994Scholarly Traditions and European Roots of American Consumer Research29 cited
  • 2010Japanese Materialism: A Comparison Between the New Breed and Second Baby‐boomer Age‐cohorts21 cited
  • 1979The Influence of Social Character on Preference for Social versus Objective Information in Advertising11 cited
  • 1968Toward an Interpersonal Theory of Consumer Behavior10 cited
  • 2011Personality Traits and Consumer Behavior in the Mobile Context6 cited

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