References

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• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 1990Flow: the psychology of optimal experience12,637 cited
• 2007Service-dominant logic: continuing the evolution7,615 cited
• 2006Understanding Institutional Diversity5,286 cited
• 2009Understanding Institutional Diversity4,228 cited
• 2000Design Rules3,501 cited
• 2009The Nature of Technology: What it Is and How it Evolves2,046 cited
• 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
• 2005The keystone advantage: what the new dynamics of business ecosystems mean for strategy, innovation, and sustainability1,563 cited
• 2010It's all B2B…and beyond: Toward a systems perspective of the market1,454 cited
• 2007Fundamentals of service science1,359 cited
• 2000Market-Driven Versus Driving Markets900 cited
• 2008Toward a conceptual foundation for service science: Contributions from service-dominant logic575 cited
• 2004The company of strangers: a natural history of economic life534 cited
• 2009