References

• 1954A Theory of Social Comparison Processes20,836 cited
• 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
• 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
• 2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.1,746 cited
• 1997Superstars and me: Predicting the impact of role models on the self.1,587 cited
• 1999Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad708 cited
• 1998Ties that Bind581 cited
• 2007The equity effect of product endorsement by celebrities321 cited
• 2000Do role models influence teenagers’ purchase intentions and behavior?301 cited
• 2000Stealing Innocence230 cited
• 1999Increasing the salience of one's best selves can undermine inspiration by outstanding role models.219 cited
• 2002Are Faculty Role Models? Evidence from Major Choice in an Undergraduate Institution207 cited
• 2010Who endorses whom? Meanings transfer in celebrity endorsement177 cited
• 2000Stealing Innocence: Youth, Corporate Power and the Politics of Culture165 cited