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Modelling the components of the brand
10 references·16 citing·45 second hop
Modelling the components of the brand (1998)Modelling the components of the brandMetaphors and Mental Models: Sensemaking and Sensegiving in Innovative and Entrepreneurial Activities (1995)Metaphors and Mental Models: …Building Strong Brands (1995)Building Strong BrandsThe Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Managerial Representations of Competitive Advantage (1994)Managerial Representations of…Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Brands, Brand Management, and…Organization Science, Managers, and Language Games (1992)Organization Science, Manager…Toward a Model of Organizations as Interpretation Systems (1984)Toward a Model of Organizatio…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…Components of perceived risk in product purchase: A cross-validation. 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(2009)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)Consumer perceived risk: conceptualisations and models (1999)Customer repurchase intention (2003)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)
this work references cited by second hop

References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1984Toward a Model of Organizations as Interpretation Systems5,019 cited
  • 1995Building Strong Brands4,432 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1994Managerial Representations of Competitive Advantage735 cited
  • 1974Components of perceived risk in product purchase: A cross-validation.698 cited
  • 1995Metaphors and Mental Models: Sensemaking and Sensegiving in Innovative and Entrepreneurial Activities640 cited
  • 1992Organization Science, Managers, and Language Games515 cited
  • 1994Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation315 cited

Cited by

  • 2004Relational network brands: Towards a conceptual model of place brands712 cited
  • 2005Destination brand images: a business tourism perspective376 cited
  • 2010Towards a strategic place brand-management model328 cited
  • 2007Internal branding: Exploring the employee's perspective324 cited
  • 2004The brand images of tourism destinations: a study of the saliency of organic images

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283 cited
  • 2005Successful brand management in SMEs: a new theory and practical hints261 cited
  • 2009Strategic branding of destinations: a framework252 cited
  • 2006The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?226 cited
  • 2004Developing and validating a multidimensional nonprofit brand orientation scale220 cited
  • 2004The secret to a fashion advantage is brand orientation198 cited
  • 2008Principles of corporate rebranding189 cited
  • 2004Exploring consumer experiences with a service brand188 cited
  • 2004Service branding: consumer verdicts on service brands178 cited
  • 2009Geographies of brands and branding177 cited
  • 2009Prospective Students' Perceptions of University Brands: An Empirical Study177 cited
  • 2002Corporate Branding, Retailing, and Retail Internationalization173 cited