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Designing the marketing‐sales interface in B2B firms

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References

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1994Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company

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84 cited

1994The Cross‐Functional Imperative: The Case of Marketing and Purchasing67 cited

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2022A synthesis of research on the marketing-sales interface (1984–2020)27 cited
2014Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms26 cited
2008The Importance of Organisational Structure for Collaboration between Sales and Marketing20 cited
2016A União Faz a Força(There is strength in unity): understanding the sales–marketing interface in Brasil12 cited
2022Top Management Commitment and Sales Force Performance of Beverage Manufacturing Companies in Nigeria3 cited