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Cited by

• 2018Effects of functional green advertising on self and others97 cited
• 2011Suspicious Minds: Exploring Neural Processes during Exposure to Deceptive Advertising92 cited
• 1992Comparative Price Advertising: Informative or Deceptive?67 cited
• 2001The Role of Consumer Surveys in Public Policy Decision Making60 cited
• 1999How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements55 cited
• 2006Consumers’ responses to price presentation formats in rebate advertisements49 cited
• 1993Persuasion Processes Associated with Direct Comparative and Noncomparative Advertising and Implications for Advertising Effectiveness47 cited
• 1996Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?46 cited
• 1994Ethics in Advertising Decisionmaking: Implications for Reducing the Incidence of Deceptive Advertising41 cited
• 2021Covid-19 and Advertising: The Case for a Paradigm Shift38 cited
• 1990A “New and Improved” View of Puffery32 cited
• 2014Deceptive advertising and third-person perception: The interplay of generalized and specific suspicion32 cited
• 1999Consumer Evaluations of Price and Promotional Restrictions—A Public Policy Perspective30 cited