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Key Elements of a Successful Drive Toward Marketing Strategy Making
16 references·4 citing·30 second hop
Key Elements of a Successful Drive Toward Marketing Strategy Making (2004)Key Elements of a Successful Drive Toward…Innovations and organizations (2020)Innovations and organizationsOrganizational Learning: (2018)Organizational Learning:The Interpretation of Cultures (2017)The Interpretation of CulturesGroup decision and social change. (2004)Group decision and social cha…Teaching Smart People How to Learn (2000)Teaching Smart People How to …The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance (1999)The Synergistic Effect of Mar…Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Innovation, Market Orientatio…A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior (1997)A Framework for Market-Based …The Fifth Discipline Fieldbook (1994)The Fifth Discipline FieldbookMarket Information Processing and Organizational Learning (1994)Market Information Processing…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The fifth discipline, the art and practice of the learning organization (1991)The fifth discipline, the art…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Organizational Culture and Marketing: Defining the Research Agenda (1989)Organizational Culture and Ma…The Interpretation of Cultures (1974)The Interpretation of CulturesReadings in Social Psychology. (1959)Readings in Social Psychology.Unique challenges of segmentation and differentiation for higher education (2021)Unique challenges of segmenta…RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.0 (2017)RELACIÓN ENTRE MARKETING Y UN…Does branding impact student recruitment: a critical evaluation (2014)Does branding impact student …A market segmentation approach for higher education based on rational and emotional factors (2010)A market segmentation approac…Estimating Nonresponse Bias in Mail Surveys (1977)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Learning orientation, firm innovation capability, and firm performance (2002)A framework of sustainable supply chain management: moving toward new theory (2008)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Organizational culture and leadership (1993)Evolving to a New Dominant Logic for Marketing (2003)The Discovery of Grounded Theory (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Capabilities of Market-Driven Organizations (1994)Market Orientation and the Learning Organization (1995)Customer value: The next source for competitive advantage (1997)Culture's Consequences: International Differences in Work-Related Values (1981)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Organizational Learning: A Theory of Action Perspective (1997)Dynamic capabilities: A review and research agenda (2007)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)IT competency and firm performance: is organizational learning a missing link? (2003)Innovativeness: Its antecedents and impact on business performance (2004)The myopia of learning (1993)Psychological Safety and Learning Behavior in Work Teams (1999)Role congruity theory of prejudice toward female leaders. (2002)Culture in Action: Symbols and Strategies (1986)Managing Legitimacy: Strategic and Institutional Approaches (1995)Framing Processes and Social Movements: An Overview and Assessment (2000)Organizational Culture and Leadership (1986)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)
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References

  • 1991The fifth discipline, the art and practice of the learning organization20,050 cited
  • 1974The Interpretation of Cultures19,314 cited
  • 2017The Interpretation of Cultures16,509 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 1993Market Orientation: Antecedents and Consequences8,825 cited
  • 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination4,002 cited
  • 1999The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance1,978 cited
  • 2020Innovations and organizations1,816 cited
  • 1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
  • 1997A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior1,698 cited
  • 2018Organizational Learning:1,650 cited
  • 1994Market Information Processing and Organizational Learning1,536 cited
  • 2004Group decision and social change.1,439 cited
  • 2000Teaching Smart People How to Learn1,408 cited
  • 1959Readings in Social Psychology.1,276 cited

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1994
The Fifth Discipline Fieldbook
1,111 cited

Cited by

  • 2014Does branding impact student recruitment: a critical evaluation76 cited
  • 2010A market segmentation approach for higher education based on rational and emotional factors65 cited
  • 2021Unique challenges of segmentation and differentiation for higher education16 cited
  • 2017RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.013 cited