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Context Effects in Product Line Extensions: Context Is Not Destiny
16 references·11 citing·33 second hop
Context Effects in Product Line Extensions: Context Is Not Destiny (1998)Context Effects in Product Line Extension…Cognition and Categorization (2024)Cognition and CategorizationPrinciples of Categorization (2002)Principles of CategorizationThinking About Answers: The Application of Cognitive Processes to Survey Methodology (1995)Thinking About Answers: The A…Mental contamination and mental correction: Unwanted influences on judgments and evaluations. (1994)Mental contamination and ment…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Similarity and Analogical Reasoning (1989)Similarity and Analogical Rea…Concepts and conceptual structure. (1989)Concepts and conceptual struc…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Advances in Consumer Research (1983)Advances in Consumer ResearchAd hoc categories (1983)Ad hoc categoriesCategories and Concepts (1981)Categories and ConceptsCognition and Categorization (1979)Cognition and CategorizationFeatures of similarity. (1977)Features of similarity.Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …What brand extensions need to fully benefit from their parental heritage (2018)What brand extensions need to…Flag up! – Flagship products as important drivers of perceived brand innovativeness (2016)Flag up! – Flagship products …Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior (2015)Responsible you, despicable m…Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway (2011)Reciprocal transfer effects f…Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway (2010)Feedback effects of brand ext…Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions (2009)Effects of Different Types of…A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business (2008)A Theory of Affective Self-Af…Brand Extension Evaluations: Effects of Affective Commitment, Involvement, Price Consciousness and Preference For Bundling in the Extension Category (2004)Brand Extension Evaluations: …Consumer Perceptions of Product Variants Positioned on Atypical Attributes (2003)Consumer Perceptions of Produ…Category Attitude Measures: Exemplars as Inputs (2002)Category Attitude Measures: E…Assimilation and Contrast in Brand and Product Evaluations: Implications For Marketing (1999)Assimilation and Contrast in …Structure‐Mapping: A Theoretical Framework for Analogy* (1983)SCRIPTS, PLANS, GOALS, AND UNDERSTANDING (1988)What's basic about basic emotions? 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this work references cited by second hop

References

  • 1977Features of similarity.7,414 cited
  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 1979Cognition and Categorization5,264 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2002Principles of Categorization3,953 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1983Advances in Consumer Research2,879 cited
  • 2024Cognition and Categorization2,829 cited
  • 1981Categories and Concepts2,651 cited
  • 1989Similarity and Analogical Reasoning2,390 cited
  • 1983Ad hoc categories1,878 cited
  • 1995Thinking About Answers: The Application of Cognitive Processes to Survey Methodology1,580 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1994Mental contamination and mental correction: Unwanted influences on judgments and evaluations.1,157 cited
  • 1989Concepts and conceptual structure.1,103 cited

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Cited by

  • 2016Flag up! – Flagship products as important drivers of perceived brand innovativeness64 cited
  • 2003Consumer Perceptions of Product Variants Positioned on Atypical Attributes62 cited
  • 2010Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway52 cited
  • 2011Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway43 cited
  • 2002Category Attitude Measures: Exemplars as Inputs41 cited
  • 2008A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business35 cited
  • 2009Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions31 cited
  • 2004Brand Extension Evaluations: Effects of Affective Commitment, Involvement, Price Consciousness and Preference For Bundling in the Extension Category31 cited
  • 2018What brand extensions need to fully benefit from their parental heritage27 cited
  • 2015Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior20 cited
  • 1999Assimilation and Contrast in Brand and Product Evaluations: Implications For Marketing14 cited