Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brand equity in higher education

16 references·16 citing·40 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1995Building Strong Brands4,432 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
2007The Internationalization of Higher Education: Motivations and Realities3,505 cited
2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
1998Brand Equity as a Signaling Phenomenon1,968 cited
2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
2007Strategic Brand Management1,706 cited
1999Consumer perceived risk: conceptualisations and models1,582 cited
2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
1989MANAGING BRAND EQUITY1,150 cited
2001Corporate branding and corporate brand performance897 cited
2001

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Effect of Brand Attitude and Brand Image on Brand Equity

667 cited

Cited by

2021Evaluating service quality and performance of higher education institutions: a systematic review and a post-COVID-19 outlook191 cited
2017Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth187 cited
2013The nature and antecedents of brand equity and its dimensions156 cited
2016Internal brand co-creation: The experiential brand meaning cycle in higher education132 cited
2020A retrospective evaluation of Marketing Intelligence and Planning : 1983–2019104 cited
2017Should Gender Differences be Considered When Assessing Student Satisfaction in the Online Learning Environment for Millennials?86 cited
2015University Social Responsibility and Brand Image of Private Universities in Bangkok76 cited
2019Brand equity in higher education: comparative analysis68 cited
2022How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities61 cited
2018Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix58 cited
2016Influence of country image on country brand equity: application to higher education services55 cited
2014Focusing on dilemmas challenging reputation management in higher education51 cited
2018Branding in the public sector: a systematic literature review and directions for future research50 cited
2013Measuring consumer-based brand equity for Indian business schools43 cited
2021Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market41 cited
2022Determinants of Student Loyalty in Higher Education: A Structural Equation Approach for the Bucharest University of Economic Studies, Romania37 cited