SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Riding the coat‐tails of a positive review: rave reviews and attitude transfer
16 references·6 citing·44 second hop
Riding the coat‐tails of a positive review: rave reviews and attitude transfer (1999)Riding the coat‐tails of a positive revie…Communication And Persuasion (2017)Communication And PersuasionAre Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (2000)Are Product Attribute Beliefs…Picture-Based Persuasion Processes and the Moderating Role of Involvement (1991)Picture-Based Persuasion Proc…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework (1990)Multiple Processes by which A…Humor in Advertising: The Moderating Role of Prior Brand Evaluation (1990)Humor in Advertising: The Mod…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)A Continuum of Impression For…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…On the automatic activation of attitudes. (1986)On the automatic activation o…On the External Validity of Experiments in Consumer Research (1982)On the External Validity of E…Attitudes, intentions, and behavior: A test of some key hypotheses. (1981)Attitudes, intentions, and be…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Attitudinal and normative variables as predictors of specific behaviors. (1973)Attitudinal and normative var…Attitudinal and normative variables as predictors of specific behavior. (1973)Attitudinal and normative var…S-commerce: Influence of Facebook likes on purchases and recommendations on a linked e-commerce site (2020)S-commerce: Influence of Face…Effects of brand exposure time duration and frequency on image transfer in sport sponsorship (2019)Effects of brand exposure tim…Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services (2015)Consumer evaluation of brand …Brand extension evaluation: real world and virtual world (2014)Brand extension evaluation: r…Consumer Evaluation of Brand Extensions: Good to Service and Service to Good (2013)Consumer Evaluation of Brand …Measuring the potential success of information system implementation (2007)Measuring the potential succe…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Mood and judgment: The affect infusion model (AIM). (1995)The Handbook of Social Psychology (1969)From Intentions to Actions: A Theory of Planned Behavior (1985)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Coefficient Alpha and the Internal Structure of Tests (1951)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Advances in Consumer Research (2025)The Functional Approach to the Study of Attitudes (1960)Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2. (1991)Measuring individual differences in implicit cognition: The implicit association test. (1998)Cognitive Skills and Their Acquisition (2013)Judgment under Uncertainty: Heuristics and Biases (1975)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Understanding Information Technology Usage: A Test of Competing Models (1995)Family resemblances: Studies in the internal structure of categories (1975)Features of similarity. (1977)Self-Concept in Consumer Behavior: A Critical Review (1982)The Effects of Sequential Introduction of Brand Extensions (1992)Social learning and clinical psychology. (1954)Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects (1969)The Bases of Social Power (1986)Intention—Behavior Relations: A Conceptual and Empirical Review (2002)Communication and Persuasion: Psychological Studies of Opinion Change. (1954)The Psychology of Interpersonal Relations. (1958)An Integrative Model Of Organizational Trust (1995)Experiments on Mass Communication (2017)Measuring the Involvement Construct (1985)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)
this work references cited by second hop

References

  • 1990A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation3,365 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1986On the automatic activation of attitudes.2,583 cited
  • 2017Communication And Persuasion2,248 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?2,173 cited
  • 1990Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework2,083 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,051 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1973Attitudinal and normative variables as predictors of specific behavior.1,172 cited
  • 1981Attitudes, intentions, and behavior: A test of some key hypotheses.973 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 1973Attitudinal and normative variables as predictors of specific behaviors.597 cited
  • 1982On the External Validity of Experiments in Consumer Research485 cited
  • 1991Picture-Based Persuasion Processes and the Moderating Role of Involvement421 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2000Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?385 cited
  • 1990Humor in Advertising: The Moderating Role of Prior Brand Evaluation313 cited
  • Cited by

    • 2020S-commerce: Influence of Facebook likes on purchases and recommendations on a linked e-commerce site112 cited
    • 2015Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services15 cited
    • 2014Brand extension evaluation: real world and virtual world14 cited
    • 2019Effects of brand exposure time duration and frequency on image transfer in sport sponsorship13 cited
    • 2007Measuring the potential success of information system implementation9 cited
    • 2013Consumer Evaluation of Brand Extensions: Good to Service and Service to Good5 cited