SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Utilisation of Integrated Marketing Communication Strategies by Small Retailers in Mankweng, South Africa
16 references·0 citing·43 second hop
The Utilisation of Integrated Marketing Communication Strategies by Small Retailers in Mankweng, South Africa (2014)The Utilisation of Integrated Marketing C…Strategic Integrated Marketing Communication (2018)Strategic Integrated Marketin…Strategic Integrated Marketing Communications (2014)Strategic Integrated Marketin…Insights about Integrated Marketing Communication in Small- and Medium-Sized Italian Enterprises (2013)Insights about Integrated Mar…Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product (2013)Consumers' personal values an…Integrated Marketing Communication: A Catalyst for the Growth of E-Business Management (2011)Integrated Marketing Communic…Integrated Marketing Communication (2010)Integrated Marketing Communic…Marketing orientation and arts organisations: the case for business sponsorship (2009)Marketing orientation and art…Insights into interpreting integrated marketing communications (2007)Insights into interpreting in…Customer based brand equity: evidence from the hotel industry (2007)Customer based brand equity: …Marketing Communication (2005)Marketing CommunicationIntegrated Marketing Communication (2005)Integrated Marketing Communic…Examining the effects of service brand communications on brand evaluation (2005)Examining the effects of serv…Financial value and public relations (2004)Financial value and public re…Survey Research: The Basics (2003)Survey Research: The BasicsSocial Research Methods: Qualitative and Quantitative Approaches (2002)Social Research Methods: Qual…Social Research Methods: Qualitative and Quantitative Approaches (1991)Social Research Methods: Qual…Qualitative data analysis (2nd ed) (1996)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Qualitative Data Analysis (2008)Nation branding and integrated marketing communications: an ASEAN perspective (2010)IMC – an integrative review (2016)IMC capability: antecedents and implications for brand performance (2017)Principles of Marketing (1972)Doing Qualitative Research: A Practical Handbook (1999)Business Research: A Practical Guide for Undergraduate and Postgraduate Students (2009)Celebrity endorsements versus created spokespersons in advertising: a survey among students (2011)Analisa Pengaruh Citra Merek (Brand Image) Dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia (2014)IMC antecedents and the consequences of planned brand identity in higher education (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market (2010)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Consumer's response to CSR activities: Mediating role of brand image and brand attitude (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The theory of planned behavior (1991)An assessment of service quality and resulting customer satisfaction in Pakistan International Airlines (2015)A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists (2019)Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products (2021)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Developing and validating a multidimensional consumer-based brand equity scale (2001)THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC (2007)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)Role of social media in retail network operations and marketing to enhance customer satisfaction (2017)Country image as a nation‐branding tool (2013)The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis (2019)Integrated marketing communications: a strategic priority in health and medicine (2020)Tourism, Competitiveness, and Societal Prosperity (1999)Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm (2000)Understanding and Evaluating Qualitative Research (2002)Two Decades of Developments in Qualitative Inquiry (2002)Metodologi Penelitian Kualitatif (2022)Investigating sport celebrity endorsement and sport event sponsorship as promotional cues (2008)Professional competition and cooperation in the digital age: A pilot study of New Zealand practitioners (2010)Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges (2012)The potential role of stated preference methods in the Water Framework Directive to assess disproportionate costs (2008)Effects of Testosterone Treatment and Chest Reconstruction Surgery on Mental Health and Sexuality in Female-To-Male Transgender People (2013)Predictors of occupational stress and well-being in First-Line Nurse Managers: A cross-sectional survey study (2017)
this work references cited by second hop

References

  • 2002Social Research Methods: Qualitative and Quantitative Approaches8,877 cited
  • 1991Social Research Methods: Qualitative and Quantitative Approaches7,049 cited
  • 2007Customer based brand equity: evidence from the hotel industry418 cited
  • 2003Survey Research: The Basics313 cited
  • 2010Integrated Marketing Communication182 cited
  • 2005Examining the effects of service brand communications on brand evaluation169 cited
  • 2013Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product95 cited
  • 2007Insights into interpreting integrated marketing communications78 cited
  • 2014Strategic Integrated Marketing Communications71 cited
  • 2005Integrated Marketing Communication43 cited
  • 2005Marketing Communication39 cited
  • 2009Marketing orientation and arts organisations: the case for business sponsorship31 cited
  • 2018Strategic Integrated Marketing Communication20 cited
  • 2004Financial value and public relations16 cited
  • 2011Integrated Marketing Communication: A Catalyst for the Growth of E-Business Management15 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2013
Insights about Integrated Marketing Communication in Small- and Medium-Sized Italian Enterprises
14 cited

Cited by

No citing works inside the corpus for this window.