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Toward effective use of cause‐related marketing alliances

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2013Gap analysis of green hotel marketing203 cited

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2012Packaging Design: General Framework and Research Agenda194 cited

2009Brand credibility in cause‐related marketing: the moderating role of consumer values185 cited

2012Dual nature of cause‐brand fit169 cited

2018Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image147 cited

2011Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit139 cited

2003Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports120 cited

2016Congruence Effects in Post-crisis CSR Communication: The Mediating Role of Attribution of Corporate Motives117 cited

2006Evaluations of branding alliances between non‐profit and commercial brand partners: the transfer of affect107 cited

2010An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives101 cited

2012Communication strategies for enhancing perceived fit in the CSR sponsorship context98 cited

2018Strategic CSR Communication: A Moderating Role of Transparency in Trust Building97 cited

2019To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry92 cited

2003Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers91 cited