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Promotional competitions as a marketing tool in food retailing

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References

1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
1985Consumer Promotions and the Acceleration of Product Purchases409 cited
1978Impact of Deals and Deal Retraction on Brand Switching405 cited
1981Behavioral Learning Theory: Its Relevance to Marketing and Promotions393 cited
1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution316 cited
1991Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement310 cited
1978Consumer Response to Promotional Deals130 cited
1991Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity121 cited
1990Manufacturer Trade Deals and Retail Price Promotions120 cited
1991Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity56 cited
1976Sales promotion - fast growth, faulty management53 cited

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2015Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation30 cited
2008Brand positioning in the B2B online environment: A case from the UK print industry

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24 cited

2019If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items23 cited

2007Cause‐related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods20 cited

2013Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction19 cited

2017Effect of restaurant reward programs on customers’ loyalty: evidence from Iran19 cited

2020Twofold impact of experiential marketing: manufacturer brand and hosting retailer18 cited

2019Sales promotion and the purchasing behavior of food consumers15 cited

2010An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer14 cited

2013Impact of Gender, Age and Income on Consumers' Purchasing Responsiveness to Free-Product Samples13 cited

2012Sales promotion in the supermarket industry: a four country case comparison10 cited

2019EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA9 cited

2021Sales promotion: the role of equity sensitivity8 cited