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Brand Advertising Competition and Industry Demand
12 references·2 citing·45 second hop
Brand Advertising Competition and Industry Demand (1984)Brand Advertising Competition and Industr…The Effects of Serial Correlation and Data Aggregation on Advertising Measurement (1983)The Effects of Serial Correla…ESCALATION TENDENCIES OF ADVERTISING* (1978)ESCALATION TENDENCIES OF ADVE…Exploring Territorial Differences in the Relationship between Marketing Variables (1977)Exploring Territorial Differe…The Measurement of Industry Advertising Effects (1976)The Measurement of Industry A…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Advertising and Cigarettes (1976)Advertising and CigarettesAdvertising and market power (1975)Advertising and market powerSales-Advertising Cross-Elasticities and Advertising Competition (1973)Sales-Advertising Cross-Elast…Psychological Complexity and Preference: A Hedgehog Theory of Behavior (1973)Psychological Complexity and …Multivariate Analysis of Sales Responses of Competing Brands to Advertising (1972)Multivariate Analysis of Sale…Issues in the Economics of Advertising. (1971)Issues in the Economics of Ad…Simultaneous-Equation Regression Analysis of Sales and Advertising (1969)Simultaneous-Equation Regress…Overlap in external technology search locations and the breadth of IPR assets: lessons from the Security Software Industry (2019)Overlap in external technolog…Weathering Product-Harm Crises (2006)Weathering Product-Harm CrisesResearches into the Mathematical Principles of the Theory of Wealth. (1928)Competitive Strategies for New Product Marketing Over the Life Cycle (1965)A Mathematical Modeling Approach to Product Line Decisions (1976)Chapter 9 Econometric and time-series market response models (1993)Competitive analysis (1994)Advertising spending patterns and competitor impact (2018)An Operations-Research Study of Sales Response to Advertising (1957)The Measurement of Cumulative Advertising Effects (1965)Multifirm Analysis of Competitive Decision Variables (1974)Bivariate time-series analysis of the relationship between advertising and sales (1980)On Controlled Linear Diffusions with Delay in a Model of Optimal Advertising under Uncertainty with Memory Effects (2009)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Economic Forecasts and Policy (1962)Economic Forecasts and Policy (1962)Distributed Lags: A Survey (1967)Pooled Cross-Sectional and Time Series Data: A Survey of Current Statistical Methodology (1983)Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation (1984)Efficient Inference in a Random Coefficient Regression Model (1970)Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables (1970)Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model (1994)Using Extremes to Design Products and Segment Markets (1995)Brand Popularity, Country Image and Market Share: An Empirical Study (1997)Optimal Advertising Policy under Dynamic Conditions (1962)Marketing Decision Making: A Model Building Approach (1971)Forecasting methods for marketing (1987)How Promotions Work: SCAN*PRO-Based Evolutionary Model Building (2002)Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment (2020)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Attitudinal effects of mere exposure. (1968)Wandering: Youth and travel behavior (1976)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The Latent Structure of Trait Curiosity: Evidence for Interest and Deprivation Curiosity Dimensions (2006)The empirical base of linguistics (2016)Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)Chapter 16 Inter-industry studies of structure and performance (1989)Intangible Capital and Economic Growth (2006)A Study of Marketing Generalizations (1980)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Effects of Health Information and Generic Advertising on U.S. Meat Demand (1997)The Reality of Brands: (1998)The Dependence Effect, Consumption and Happiness: Galbraith Revisited (2008)The Earnings Effects of Marketing Communication Expenditures During Recessions (2011)
this work references cited by second hop

References

  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1975Advertising and market power246 cited
  • 1976Advertising and Cigarettes174 cited
  • 1973Psychological Complexity and Preference: A Hedgehog Theory of Behavior132 cited
  • 1977Exploring Territorial Differences in the Relationship between Marketing Variables113 cited
  • 1969Simultaneous-Equation Regression Analysis of Sales and Advertising113 cited
  • 1972Multivariate Analysis of Sales Responses of Competing Brands to Advertising101 cited
  • 1973Sales-Advertising Cross-Elasticities and Advertising Competition96 cited
  • 1971Issues in the Economics of Advertising.68 cited
  • 1978ESCALATION TENDENCIES OF ADVERTISING*44 cited
  • 1976The Measurement of Industry Advertising Effects37 cited
  • 1983The Effects of Serial Correlation and Data Aggregation on Advertising Measurement37 cited

Cited by

  • 2019Overlap in external technology search locations and the breadth of IPR assets: lessons from the Security Software Industry11 cited
  • 2006Weathering Product-Harm Crises7 cited

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