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The Dimensions of Marketing Mix
15 references·0 citing·39 second hop
The Dimensions of Marketing Mix (2015)The Dimensions of Marketing MixRelationship Marketing (2013)Relationship MarketingSME practice towards integrated marketing communications (2010)SME practice towards integrat…Principles and Practice of Social Marketing: An International Perspective (2010)Principles and Practice of So…The Marketing Mix Revisited: Towards the 21st Century Marketing (2006)The Marketing Mix Revisited: …Marketing: Concepts and Strategies. 5th Edition (2005)Marketing: Concepts and Strat…A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)A Customer Relationship Manag…How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices (2002)How Firms Relate to Their Mar…Towards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Marketing Performance Assessment (1991)Marketing Performance Assessm…Marketing : concepts and strategies (1991)Marketing : concepts and stra…The end of the product life cycle? Education says goodbye to an old friend (1990)The end of the product life c…Marketing Performance Assessment (1990)Marketing Performance Assessm…The Management of Marketing Costs (1949)The Management of Marketing C…management of marketing costs (1948)management of marketing costsStructural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Multiple versions of markets: Multiplicity and performativity in market practice (2006)Best-Worst Scaling: Theory, Methods and Applications (2015)Adapting the Uppsala model to a modern world: Macro-context and microfoundations (2017)Marketing Management: Analysis, Planning and Control (1973)Breaking Free from Product Marketing (1977)Business Market Management: : Understanding, Creating, and Delivering Value (1999)A current overview of consumer neuroscience (2008)A Review of Marketing Mix: 4Ps or More? (2009)Foundations of Social Media Marketing (2014)Developing Buyer-Seller Relationships (1987)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Understanding IT-enabled interactivity in contemporary marketing (2001)Relationships, networks and the learning regions: case evidence from the Peak District National Park (2004)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005)Resolving the Capability–Rigidity Paradox in New Product Innovation (2005)Influence of Corporate Social Responsibility on Loyalty and Valuation of Services (2005)Power to all our friends? Living with imbalance in supplier–retailer relationships (2005)Relationship marketing and consumer switching behavior (2005)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships (1996)Export performance and market orientation: establishing an empirical link (2002)The role of past performance in export ventures: a short-term reactive approach (2007)Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. FromMix to Relationship Towards a Paradigm Shift in Marketing (1994)Relationship marketing in three dimensions (1998)The Impact of Advancing Technology on Marketing and Academic Research (2004)The STEP Scale: A Measure of Short-Term Export Performance Improvement (2004)Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration (2007)Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance (2009)Macro-social Marketing (2015)Testing normative and self-appraisal feedback in an online slot-machine pop-up in a real-world setting (2015)Using two-step cluster analysis to identify homogeneous physical activity groups (2015)
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References

  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go871 cited
  • 2002How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices508 cited
  • 2006The Marketing Mix Revisited: Towards the 21st Century Marketing485 cited
  • 1991Marketing : concepts and strategies375 cited
  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
  • 1990Marketing Performance Assessment179 cited
  • 2010Principles and Practice of Social Marketing: An International Perspective137 cited
  • 1949The Management of Marketing Costs119 cited
  • 1991Marketing Performance Assessment119 cited
  • 2013Relationship Marketing95 cited
  • 2010SME practice towards integrated marketing communications89 cited
  • 1948management of marketing costs38 cited
  • 1990The end of the product life cycle? Education says goodbye to an old friend31 cited
  • 2005Marketing: Concepts and Strategies. 5th Edition24 cited

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