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Positioning analysis with self-organizing maps An exploratory study on luxury hotels

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Tourism Destination Image, Satisfaction and Loyalty: A Study in Ixtapa-Zihuatanejo, Mexico

229 cited

2002MARKET POSITIONING ANALYSIS185 cited

2006A Model of Customer Satisfaction and Retention for Hotels153 cited

2021The Impact of Artificial Intelligence on Branding144 cited

2014The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image: Evidence from Hotel Industry of Pakistan133 cited

1999Artificial Neural Networks versus Multiple Regression in Tourism Demand Analysis121 cited

2005MARKET SEGMENTATION121 cited

2003Three representative market segmentation methodologies for hotel guest room customers91 cited

2006Human resource management and performance: A neural network analysis74 cited

2012Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran64 cited

2020Positioning – a literature review62 cited

2015Critical In-Flight and Ground-Service Factors Influencing Brand Prestige and Relationships Between Brand Prestige, Well-Being Perceptions, and Brand Loyalty: First-Class Passengers42 cited

2001Neural market structure analysis38 cited

2018Establishing high value markets for data-driven customer relationship management systems34 cited

2021Packaging-influenced-purchase decision segment the bottom of the pyramid consumer marketplace? Evidence from West Bengal, India29 cited

1997A market‐driven approach to business development and service improvement in the hospitality industry26 cited