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Using information situations to guide marketing strategy

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
1970Information and Consumer Behavior5,796 cited
1973Free Competition and the Optimal Amount of Fraud3,943 cited
1974Advertising as Information3,430 cited
1985Problems and Strategies in Services Marketing2,819 cited
1986Price and Advertising Signals of Product Quality2,284 cited
1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
1990Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information481 cited
1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
1978A Model of Advertising and Product Quality437 cited

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1999Measuring Service Quality in Hospitals: Scale Development and Managerial Applications78 cited
2004Modeling consumers' choice behavior: an application in banking39 cited
2013Advertising corporate social responsibility38 cited
2011Exploring small manufacturing firms’ process of accessing external expertise

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33 cited

2018Different channels for different services: information sources for services with search, experience and credence attributes25 cited

2002Using the incomplete information framework to develop service provider communication guidelines22 cited

2021Influence of perceived quality on customer satisfaction in different stages of services21 cited

2012The Perceived Value of Brand Heritage and Brand Luxury10 cited