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The Effect of Repetition on Humor in a Radio Advertising Study
13 references·5 citing·45 second hop
The Effect of Repetition on Humor in a Radio Advertising Study (1985)The Effect of Repetition on Humor in a Ra…Effects of Humor in a Radio Advertising Experiment (1985)Effects of Humor in a Radio A…Attitude-Toward-the-AD: Links to Humor and to Advertising Effectiveness (1983)Attitude-Toward-the-AD: Links…Advances in Consumer Research (1983)Advances in Consumer ResearchThe Effects of Humor on Attention in Magazine Advertising (1982)The Effects of Humor on Atten…A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals (1981)A Comparison of the Persuasiv…Television Commercial Wearout: An Information Processing View (1980)Television Commercial Wearout…Deception in Advertising: A Conceptual Approach (1975)Deception in Advertising: A C…The Effects of Repetition of Refutational and Supportive Advertising Appeals (1973)The Effects of Repetition of …Humor in Advertising (1973)Humor in AdvertisingPhysiological Correlates of Humor (1972)Physiological Correlates of H…A Two-Stage Model for the Appreciation of Jokes and Cartoons: An Information-Processing Analysis (1972)A Two-Stage Model for the App…Repetition in Media Models: A Laboratory Technique (1971)Repetition in Media Models: A…Development of the humor response: A review of the literature. (1971)Development of the humor resp…Balancing impressiveness and favorability: A qualitative study on an emerging type of advertising in China (2019)Balancing impressiveness and …Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015)Advertising Repetition: A Met…Humour in advertising: An associative processing model (2013)Humour in advertising: An ass…A Cognitive Psychology of Mass Communication (2013)A Cognitive Psychology of Mas…Sexist humour in advertising: just a joke or marketing strategy? (2010)Sexist humour in advertising:…Cognitive, social, and physiological determinants of emotional state. (1962)Availability: A heuristic for judging frequency and probability (1973)Judgment under Uncertainty: Heuristics and Biases (1975)On the malleability of automatic attitudes: Combating automatic prejudice with images of admired and disliked individuals. 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References

  • 1983Advances in Consumer Research2,944 cited
  • 1972A Two-Stage Model for the Appreciation of Jokes and Cartoons: An Information-Processing Analysis834 cited
  • 1973Humor in Advertising332 cited
  • 1980Television Commercial Wearout: An Information Processing View253 cited
  • 1985Effects of Humor in a Radio Advertising Experiment202 cited
  • 1975Deception in Advertising: A Conceptual Approach194 cited
  • 1982The Effects of Humor on Attention in Magazine Advertising168 cited
  • 1971Repetition in Media Models: A Laboratory Technique117 cited
  • 1983Attitude-Toward-the-AD: Links to Humor and to Advertising Effectiveness114 cited
  • 1981A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals110 cited
  • 1973The Effects of Repetition of Refutational and Supportive Advertising Appeals91 cited
  • 1971Development of the humor response: A review of the literature.87 cited
  • 1972Physiological Correlates of Humor59 cited

Cited by

  • 2015Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising344 cited
  • 2013A Cognitive Psychology of Mass Communication234 cited

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  • 2013Humour in advertising: An associative processing model43 cited
  • 2010Sexist humour in advertising: just a joke or marketing strategy?12 cited
  • 2019Balancing impressiveness and favorability: A qualitative study on an emerging type of advertising in China6 cited