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Locating marketing within the corporate communication managing system
16 references·3 citing·32 second hop
Locating marketing within the corporate communication managing system (1998)Locating marketing within the corporate c…Excellence in Public Relations and Communication Management (2013)Excellence in Public Relation…Managing in Turbulent Times (2012)Managing in Turbulent TimesThe Fundamentals of Marketing (2010)The Fundamentals of MarketingMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…A broadened conception of internal marketing (1999)A broadened conception of int…Principles of Corporate Communication (1995)Principles of Corporate Commu…Management of corporate communication: from interpersonal contacts to external affairs (1995)Management of corporate commu…Corporate communication : theory and practice (1994)Corporate communication : the…Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer (1991)Marketing‐orientation Revisit…Communicating for managerial effectiveness (1991)Communicating for managerial …A framework for marketing image management. (1991)A framework for marketing ima…Marketing Theory: Evolution and Evaluation (1990)Marketing Theory: Evolution a…Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Communication Strategies in M…Perspectives on organizational communication (1987)Perspectives on organizationa…Marketing Theory with a Strategic Orientation (1983)Marketing Theory with a Strat…Marketing as Exchange: A Theory of Transactions in the Marketplace (1978)Marketing as Exchange: A Theo…The dimensionality of corporate communication management (CCM) (2019)The dimensionality of corpora…Does Customer Relationship Management Activity Affect Firm Performance? (2008)Does Customer Relationship Ma…Handbook of corporate communication and public relations : pure and applied (2004)Handbook of corporate communi…The Economics of Organization: The Transaction Cost Approach (1981)Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1963)Marketing Management: Analysis, Planning and Control (1973)Developing Buyer-Seller Relationships (1987)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Building dialogic relationships through the world wide web (1998)Defining Strategic Communication (2007)An Integrated Approach to Communication Theory and Research (2014)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Critique of Henry Mintzberg's ‘The design school: Reconsidering the basic premises of strategic management’ (1991)The Stakeholder Approach Revisited (2004)The COVID-19 pandemic as a game changer for public administration and leadership? The need for robust governance responses to turbulent problems (2020)Corporate identity: the concept, its measurement and management (1997)Bringing the corporation into corporate branding (2003)Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective (2008)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)The relationship marketing process: communication, interaction, dialogue, value (2004)From segmentation to fragmentation (1997)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)International students' decision‐making process (2006)Core value‐based corporate brand building (2003)The six conventions of corporate branding (2003)Corporate marketing (2006)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1990Communication Strategies in Marketing Channels: A Theoretical Perspective1,486 cited
  • 2013Excellence in Public Relations and Communication Management1,181 cited
  • 1991A framework for marketing image management.817 cited
  • 1995Principles of Corporate Communication767 cited
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  • 1983Marketing Theory with a Strategic Orientation507 cited
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  • 1995Management of corporate communication: from interpersonal contacts to external affairs161 cited
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  • 1987Perspectives on organizational communication133 cited
  • 1994Corporate communication : theory and practice

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96 cited

Cited by

  • 2008Does Customer Relationship Management Activity Affect Firm Performance?38 cited
  • 2019The dimensionality of corporate communication management (CCM)14 cited
  • 2004Handbook of corporate communication and public relations : pure and applied13 cited