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Interactivity reexamined: A baseline analysis of early business web sites
15 references·16 citing·48 second hop
Interactivity reexamined: A baseline analysis of early business web sites (1998)Interactivity reexamined: A baseline anal…About the nature and future of interactive marketing (1998)About the nature and future o…Electronic marketing and the consumer (1997)Electronic marketing and the …The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency (1996)The World Wide Web as an Adve…The Internet as Mass Medium (1996)The Internet as Mass MediumNew Media Technology: Cultural and Commercial Perspectives (1996)New Media Technology: Cultura…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Subscriber's Behaviors in Electronic Discussion Groups: A Comparison Between Academics and Practitioners (1995)Subscriber's Behaviors in Ele…Being Digital (1995)Being DigitalRelational Communication in Computer-Mediated Interaction (1992)Relational Communication in C…Life After Television (1992)Life After TelevisionAn Information Content Comparison of Magazine Ads across a Response Continuum from Direct Response to Institutional Advertising (1990)An Information Content Compar…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games (1984)Play as a Consumption Experie…Beyond boredom and anxiety (1975)Beyond boredom and anxietyThe Play Theory of Mass Communication. (1968)The Play Theory of Mass Commu…Artificial intelligence service recovery: The role of empathic response in hospitality customers’ continuous usage intention (2021)Artificial intelligence servi…What makes followers loyal? The role of influencer interactivity in building influencer brand equity (2020)What makes followers loyal? T…See now, act now: How to interact with customers to enhance social commerce engagement? (2020)See now, act now: How to inte…How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness (2019)How 3D Virtual Reality Stores…Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective (2019)Effects of perceived interact…Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs) (2017)Antecedents of social media u…SHARE, LIKE, RECOMMEND (2012)SHARE, LIKE, RECOMMENDFacebook versus television: advertising value perceptions among females (2012)Facebook versus television: a…Interactive Features of Online Newspapers: Identifying Patterns and Predicting Use of Engaged Readers (2008)Interactive Features of Onlin…Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources (2008)Evaluation of Internet Advert…Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction (2006)Relationships Between Blogs a…Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites (2006)Corporate citizenship and pub…Weblogs as a bridging genre (2005)Weblogs as a bridging genreEFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)EFFECTS OF INTERACTIVITY IN A…Slouching Toward the Ordinary: Current Trends in Computer-Mediated Communication (2004)Slouching Toward the Ordinary…Interactivity: a concept explication (2002)Interactivity: a concept expl…Birds of a Feather: Homophily in Social Networks (2001)Social Network Sites: Definition, History, and Scholarship (2007)Users of the world, unite! 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References

  • 1975Beyond boredom and anxiety5,708 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1995Being Digital3,041 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1992Relational Communication in Computer-Mediated Interaction1,025 cited
  • 1996The Internet as Mass Medium681 cited
  • 1984Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games573 cited
  • 1996The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency397 cited
  • 1968The Play Theory of Mass Communication.351 cited
  • 1996New Media Technology: Cultural and Commercial Perspectives240 cited
  • 1997Electronic marketing and the consumer152 cited
  • 1998About the nature and future of interactive marketing126 cited
  • 1992Life After Television110 cited
  • 1990An Information Content Comparison of Magazine Ads across a Response Continuum from Direct Response to Institutional Advertising29 cited
  • 1995Subscriber's Behaviors in Electronic Discussion Groups: A Comparison Between Academics and Practitioners7 cited

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Cited by

  • 2002Interactivity: a concept explication725 cited
  • 2012SHARE, LIKE, RECOMMEND676 cited
  • 2005Weblogs as a bridging genre612 cited
  • 2020See now, act now: How to interact with customers to enhance social commerce engagement?468 cited
  • 2019Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective466 cited
  • 2020What makes followers loyal? The role of influencer interactivity in building influencer brand equity457 cited
  • 2005EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition403 cited
  • 2006Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction391 cited
  • 2019How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness373 cited
  • 2021Artificial intelligence service recovery: The role of empathic response in hospitality customers’ continuous usage intention372 cited
  • 2006Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites350 cited
  • 2017Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs)341 cited
  • 2012Facebook versus television: advertising value perceptions among females315 cited
  • 2008Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources302 cited
  • 2004Slouching Toward the Ordinary: Current Trends in Computer-Mediated Communication266 cited
  • 2008Interactive Features of Online Newspapers: Identifying Patterns and Predicting Use of Engaged Readers258 cited