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Comparative Advertising and In-Store Displays
16 references·8 citing·39 second hop
Comparative Advertising and In-Store Displays (2009)Comparative Advertising and In-Store Disp…Coordinating Channels Under Price and Nonprice Competition (2016)Coordinating Channels Under P…Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model (2000)Raising Awareness and Signali…Coordinating Channels Under Price and Nonprice Competition (1998)Coordinating Channels Under P…Nonlinear Supply Contracts, Exclusive Dealing, and Equilibrium Market Foreclosure (1997)Nonlinear Supply Contracts, E…Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory (1996)The Inverse Relationship Betw…Channel Coordination When Retailers Compete (1995)Channel Coordination When Ret…Price Competition in a Channel Structure with a Common Retailer (1991)Price Competition in a Channe…Comment—Managing Channel Profits: Comment (1987)Comment—Managing Channel Prof…Managing Channel Profits (1983)Managing Channel ProfitsAn Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance (1981)An Examination of Comparative…An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance (1981)An Examination of Comparative…Consumer Reactions to Explicit Brand Comparisons in Advertisements (1979)Consumer Reactions to Explici…Advertising and Welfare (1978)Advertising and WelfareComparison Advertising: Problems and Potential (1975)Comparison Advertising: Probl…Advertising management (1969)Advertising managementStrategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences (2023)Strategic incentives for comp…Platform advertising and targeted promotion: Paid or free? (2022)Platform advertising and targ…“We don’t all see it the same way” (2019)“We don’t all see it the same…Offensive and Defensive Marketing in Spatial Competition (2018)Offensive and Defensive Marke…In-Store Advertising by Competitors (2017)In-Store Advertising by Compe…Comparative Advertising as a Competitive Tool (2013)Comparative Advertising as a …A History of Comparative Advertising in the United States (2013)A History of Comparative Adve…Persuasive Advertising with Sophisticated but Impressionable Consumers (2010)Persuasive Advertising with S…Concreteness, imagery, and meaningfulness values for 925 nouns. 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References

  • 1983Managing Channel Profits1,117 cited
  • 1991Price Competition in a Channel Structure with a Common Retailer1,037 cited
  • 1978Advertising and Welfare484 cited
  • 1995Channel Coordination When Retailers Compete423 cited
  • 1998Coordinating Channels Under Price and Nonprice Competition366 cited
  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis351 cited
  • 1987Comment—Managing Channel Profits: Comment323 cited
  • 2016Coordinating Channels Under Price and Nonprice Competition262 cited
  • 1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance206 cited
  • 2000Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model168 cited
  • 1975Comparison Advertising: Problems and Potential156 cited
  • 1997Nonlinear Supply Contracts, Exclusive Dealing, and Equilibrium Market Foreclosure146 cited
  • 1969Advertising management109 cited
  • 1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance100 cited
  • 1996The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory

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94 cited
  • 1979Consumer Reactions to Explicit Brand Comparisons in Advertisements89 cited
  • Cited by

    • 2017In-Store Advertising by Competitors28 cited
    • 2022Platform advertising and targeted promotion: Paid or free?24 cited
    • 2013A History of Comparative Advertising in the United States23 cited
    • 2019“We don’t all see it the same way”19 cited
    • 2013Comparative Advertising as a Competitive Tool12 cited
    • 2018Offensive and Defensive Marketing in Spatial Competition8 cited
    • 2010Persuasive Advertising with Sophisticated but Impressionable Consumers8 cited
    • 2023Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences7 cited