SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Customers' relational models as determinants of customer engagement value
16 references·9 citing·39 second hop
Customers' relational models as determinants of customer engagement value (2014)Customers' relational models as determina…Exploring customer brand engagement: definition and themes (2011)Exploring customer brand enga…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Demystifying customer brand e…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…The Process of Customer Engagement: A Conceptual Framework (2008)The Process of Customer Engag…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…The four elementary forms of sociality: Framework for a unified theory of social relations. (1992)The four elementary forms of …Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)A Role Theory Perspective on …Interpersonal attraction in exchange and communal relationships. (1979)Interpersonal attraction in e…New directions in equity research. (1973)New directions in equity rese…Relational Climate and Organizational Performance - An Empirical Investigation in Oil and Gas Public Sector in India (2023)Relational Climate and Organi…The mediating effect of consumers’ perceived ethicality in the relationship between consumer cynicism/material values and affective commitment (2022)The mediating effect of consu…Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex (2021)Understanding the ties betwee…Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions (2020)Antecedent consumer factors, …The impact of switching costs and brand communities on new product adoption: served-market tyranny or friendship with benefits (2019)The impact of switching costs…Managing a non-profit hospitality platform conversion: The case of Couchsurfing.com (2019)Managing a non-profit hospita…Exploring customer engagement valences in the social services (2017)Exploring customer engagement…A Multi-Valenced Perspective on Consumer Engagement Within a Social Service (2017)A Multi-Valenced Perspective …The transpiring journey of customer engagement research in marketing (2016)The transpiring journey of cu…What Is Meant by Services? (1966)An Investigation into the Determinants of Customer Satisfaction (1982)Customer satisfaction, customer retention, and market share (1993)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Mind, Self, and Society (2015)A Theory of Social Comparison Processes (1954)The Evolution of Cooperation (1981)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Models of the self: Self-construals and gender. (1997)Converging measurement of horizontal and vertical individualism and collectivism. (1998)Power, approach, and inhibition. (2003)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Flow: the psychology of optimal experience (1990)Understanding Customer Experience Throughout the Customer Journey (2016)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Building Strong Brands (1995)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)
this work references cited by second hop

References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 1992The four elementary forms of sociality: Framework for a unified theory of social relations.2,510 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1973New directions in equity research.1,649 cited
  • 1979Interpersonal attraction in exchange and communal relationships.1,529 cited
  • 2010Demystifying customer brand engagement: Exploring the loyalty nexus1,414 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2011Exploring customer brand engagement: definition and themes1,335 cited
  • Cited by

    • 2020Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions191 cited
    • 2016The transpiring journey of customer engagement research in marketing187 cited
    • 2017Exploring customer engagement valences in the social services54 cited
    • 2017A Multi-Valenced Perspective on Consumer Engagement Within a Social Service44 cited
    • 2021Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex20 cited
    • 2019The impact of switching costs and brand communities on new product adoption: served-market tyranny or friendship with benefits18 cited
    • 2019Managing a non-profit hospitality platform conversion: The case of Couchsurfing.com17 cited
    • 2022The mediating effect of consumers’ perceived ethicality in the relationship between consumer cynicism/material values and affective commitment15 cited
    • 2023Relational Climate and Organizational Performance - An Empirical Investigation in Oil and Gas Public Sector in India1 cited