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Exploring visitor experiences at trade shows
16 references·3 citing·34 second hop
Exploring visitor experiences at trade shows (2010)Exploring visitor experiences at trade sh…Welcome to the experience economy (2019)Welcome to the experience eco…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…The future of competition: co-creating unique value with customers (2004)The future of competition: co…Co‐creating unique value with customers (2004)Co‐creating unique value with…We Are What We Post? Self-Presentation in Personal Web Space (2003)We Are What We Post? Self-Pre…Managing the Total Customer Experience (2002)Managing the Total Customer E…Brand Community (2001)Brand CommunityThe experience economy: work is theatre & every business a stage (1999)The experience economy: work …Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …Welcome to the experience economy. (1998)Welcome to the experience eco…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…How Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)Market-Oriented Ethnography: …Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…An Exploration of High-Risk Leisure Consumption Through Skydiving (1993)An Exploration of High-Risk L…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda (2022)Leveraging consumer behavior …International fashion trade shows as platforms for experiential branding (2018)International fashion trade s…Playing games, receiving gifts, creating experiences and building brands (2016)Playing games, receiving gift…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Basics of Qualitative Research (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Grounded theory, ethnography and phenomenology (2005)The Discovery of Grounded Theory (2017)The Interpretation of Cultures (2017)What Is Qualitative Research? An Overview and Guidelines (2024)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Possessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)Users of the world, unite! The challenges and opportunities of Social Media (2009)Co-creation experiences: The next practice in value creation (2004)Managing the co-creation of value (2007)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)Communication and Control Processes in the Delivery of Service Quality (1988)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A Strategic Framework for Customer Relationship Management (2005)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer experience management: toward implementing an evolving marketing concept (2015)
this work references cited by second hop

References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2001Brand Community3,994 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1998Welcome to the experience economy.3,099 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 2019Welcome to the experience economy2,562 cited
  • 2004Co‐creating unique value with customers2,463 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 2003We Are What We Post? Self-Presentation in Personal Web Space1,257 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 1993An Exploration of High-Risk Leisure Consumption Through Skydiving1,149 cited
  • 2002Managing the Total Customer Experience1,061 cited

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1994
Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
1,027 cited

Cited by

  • 2022Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda26 cited
  • 2018International fashion trade shows as platforms for experiential branding8 cited
  • 2016Playing games, receiving gifts, creating experiences and building brands8 cited