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Place marketing, place branding and foreign direct investments: Defining their relationship in the frame of local economic development process
16 references·0 citing·53 second hop
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References

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  • 1972Principles of Marketing5,587 cited
  • 2000Marketing the competitive destination of the future3,443 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 1987The Social Control of Impersonal Trust1,725 cited
  • 2000The institutional environment for multinational investment1,475 cited
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  • 1993FROM TRANSACTION COST TO TRANSACTIONAL VALUE ANALYSIS: IMPLICATIONS FOR THE STUDY OF INTERORGANIZATIONAL STRATEGIES*1,191 cited
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  • 2005CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?771 cited
  • 2002Country equity and country branding: Problems and prospects767 cited
  • 1999Institutional environment and the mechanisms of governance: the impact of intellectual property protection on the structure of inter-firm alliances746 cited
  • 1995Relationship Marketing and Distribution Channels741 cited
  • 1989Foreign Investment and Technology Transfer: A Simple Model

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692 cited
  • 1999Organizing and Managing Channels of Distribution663 cited
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