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Store brand and store loyalty: The moderating role of store brand positioning

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References

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2001Effective category management depends on the role of the category☆

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341 cited

1995W hy R etailers S ell P rivate L abels323 cited

Cited by

2015How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?63 cited
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2018Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands49 cited
2015Understanding premium private labels: A consumer categorisation approach48 cited
2020Private label management: A literature review47 cited
2015Consumer choice of store brands across store formats: A panel data analysis under crisis periods47 cited
2018Regional product assortment and merchandising in grocery stores: Strategies and target customer segments46 cited
2018Impact of positioning strategies on franchise fee structure44 cited
2017A store brand’s country-of-origin or store image: what matters to consumers?41 cited
2019The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty41 cited
2016Private label usage and store loyalty: The moderating impact of shopping value39 cited
2022Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research37 cited
2013Studying motivations of store-loyal buyers across alternative measures of behavioural loyalty37 cited
2015Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels35 cited
2021A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty35 cited