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Globally integrated marketing communications
3 references·11 citing·46 second hop
Globally integrated marketing communications (1996)Globally integrated marketing communicati…Managing across Borders: New Strategic Requirements (2017)Managing across Borders: New …How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector (1993)How to Develop International …Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Agency Relationships in Marke…Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches (2023)Online integrated marketing c…Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace (2022)Mapping the literature of int…Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit (2016)Consumer Response to Brand Pl…Integrated Marketing Communications and New Product Performance in International Markets (2011)Integrated Marketing Communic…Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions (2011)Drivers of Globally Integrate…An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study (2009)An exploration of the standar…Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives (2007)Voluntary Codes of Ethical Co…Multinational corporations and the challenge of global advertising (2007)Multinational corporations an…An Examination of Integrated Marketing Communications in the Business‐to‐Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster (2006)An Examination of Integrated …Getting permission: Exploring factors affecting permission marketing (2002)Getting permission: Exploring…The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective (1999)The Role of Agency-Client Int…Culture's Consequences: International Differences in Work-Related Values. 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(1980)Organizational Culture and Leadership (1986)Management International Review (2004)Implementing integrated marketing communications (IMC) through major event ambassadors (2017)Creating student value in higher education through customer-centric integrated marketing communication (2024)Making mass customization work (1993)The One to One Future: Building Relationships One Customer at a Time (1995)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)PERMISSION BASED MOBILE MARKETING AND SMS AD AVOIDANCE (2011)Job Market Signaling (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Separation of Ownership and Control (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Trust In and Adoption of Online Recommendation Agents (2005)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Modernity at Large: Cultural Dimensions of Globalization. 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A self-concept perspective (2006)Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US (2010)Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Building strong brands in a modern marketing communications environment (2009)Visualizing a field of research: A methodology of systematic scientometric reviews (2019)Advertising in the Metaverse: Research Agenda (2021)A New Framework for IMC Planning (2023)From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises (2024)Determination and Quantification Of Content Validity (1986)Research methods for business: A skill building approach (1993)Content Analysis: An Introduction to Its Methodology (2019)An Empirical Analysis of the Integration-Responsiveness Framework in Global Industries (1990)Coordination Demands of International Strategies (1991)A framework to implement strategies in organizations (2003)
this work references cited by second hop

References

  • 1992Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories1,105 cited
  • 2017Managing across Borders: New Strategic Requirements406 cited
  • 1993How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector53 cited

Cited by

  • 2002Getting permission: Exploring factors affecting permission marketing116 cited
  • 1999The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective44 cited
  • 2011Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions19 cited
  • 2016Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit19 cited
  • 2023Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches18 cited
  • 2022Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace17 cited
  • 2007Multinational corporations and the challenge of global advertising16 cited
  • 2006An Examination of Integrated Marketing Communications in the Business‐to‐Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster16 cited
  • 2007Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives14 cited
  • 2011

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Integrated Marketing Communications and New Product Performance in International Markets
13 cited
  • 2009An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study12 cited