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Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth
16 references·8 citing·31 second hop
Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth (2007)Information Processing of Advertising amo…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…The elaboration likelihood model: Current status and controversies. (1999)The elaboration likelihood mo…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Persuasion theory and research (1990)Persuasion theory and researchThe Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Conceptualizing Involvement (1986)Conceptualizing InvolvementCommunication and Persuasion (1986)Communication and PersuasionThe effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The need for cognition. (1982)The need for cognition.Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach (2023)Investigating the revised int…‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’ (2023)‘The persuasion effects of vi…Financial literacy among children: the role of involvement in saving money (2016)Financial literacy among chil…The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review (2015)The Persuasiveness of Child-T…Does Traditional Advertising Theory Apply to the Digital World? (2015)Does Traditional Advertising …Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People (2013)Clarifying the Relationship b…Fashion promotions in the Hispanic market (2009)Fashion promotions in the His…Sales Promotion, Premiums, and Young People in the 21st Century (2008)Sales Promotion, Premiums, an…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Using social and behavioural science to support COVID-19 pandemic response (2020)The achievement motive (1953)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Theory of Cognitive Dissonance (2017)Mood and judgment: The affect infusion model (AIM). (1995)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Statistical principles in experimental design. (1962)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Behavioral Evidence of the Effects of Televised Food Messages on Children (1982)The marketing advantages of strong brands (2003)The Development of Self‐Brand Connections in Children and Adolescents (2005)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Factors affecting response rates of the web survey: A systematic review (2009)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)Experimental Design: Procedures for the Behavioral Sciences (2013)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)
this work references cited by second hop

References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1982The need for cognition.5,357 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1981Personal involvement as a determinant of argument-based persuasion.1,933 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 1990Persuasion theory and research1,559 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited

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  • 1999The elaboration likelihood model: Current status and controversies.923 cited
  • 1986Conceptualizing Involvement631 cited
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    • 2015Does Traditional Advertising Theory Apply to the Digital World?56 cited
    • 2016Financial literacy among children: the role of involvement in saving money56 cited
    • 2023Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach39 cited
    • 2009Fashion promotions in the Hispanic market37 cited
    • 2015The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review33 cited
    • 2008Sales Promotion, Premiums, and Young People in the 21st Century14 cited
    • 2013Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People12 cited